Qualifications
- Social Media Marketing and Online Marketing skills
- Digital Marketing skills
- Web Analytics skills
- Strong Communication skills
- Ability to create and execute marketing strategies
- Excellent analytical and problem-solving skills
- Experience in content creation, graphic design, and video production is a plus
- Bachelor’s degree in Marketing, Communications, Business Administration or related field
Job Description
- Develop and execute digital marketing strategies aligned with business goals.
- Conduct market research for trends, competitor analysis, and new opportunities.
- Collaborate across teams to integrate digital initiatives into broader campaigns.
- Create SEO-friendly content and optimize website content.
- Manage and update content on various digital channels, including social media.
- Implement engaging social media content and advertising campaigns.
- Conduct on-page and off-page SEO activities to improve website ranking. Stay updated on SEO trends for enhanced organic search visibility.
- Execute email marketing campaigns, monitor performance, and segment lists for targeted communication.
- Use analytics tools to track digital marketing performance, prepare reports, and optimize campaigns.
- Plan and optimize digital advertising campaigns across platforms, managing budgets and conducting A/B testing.
- Collaborate with teams for cohesive branding and messaging.
- Stay informed about industry trends and communicate insights, progress, and results effectively.